Purrfetto cat litter
This is a brand identity I've built from scratch for an italian product. My client asked me to create something that would stand out on a pet shop's shelf, something fresh, with a humorous tone, aimed to attract an environment conscius customer.
The background: a randomized pattern representing the shape of the wooden pellet
Combining photographic mockups and minimalistic icons to creat an appealing landing page.
Being mainly an online retailer, we thought it would have been a good idea to turn the box into something instagrammable and useful.
The product is aimed also for rodents and birds owner, so keeping the rounded rectangle as the key shape, I've drawn the other pets.