Director Jez Furlong and the Cherryduck team teamed up with DeVries Slam PR and Quaker Oats UK and someone who knows a thing or two about routines - ballet dancer and Strictly Come Dancing judge Darcey Bussell. We tinkered with a classic tune - turning “Do the Hustle” to “Do the Bussell” - as Darcey pirouetted and briséd about her kitchen preparing her #SuperStart Quaker Oats breakfast.
Fans are used to seeing Darcey dressed and styled in the spotlight, but we wanted to show her in a more practical light. Everybody needs a healthy breakfast, and it need not be too complicated or fancy.
The Cherryduck team created a 6-second teaser and a 57-second feature for use on Twitter and Facebook, where the feature has been viewed more than 2 million times.