This project is a visual exploration into the bizarre and counterintuitive world of quantum mechanics, a branch of particle physics that explains how subatomic particles behave at a microscopic level - at some point between the macroscopic level and the microscopic level, the building blocks of matter begin to behave in ways that defy whatever logic and common sense we have derived from direct experience of the world around us.
The project consists of several smaller projects, packaged in a coded curiosity box, that each visually interpret an aspect of the subject; including the possibility that sometimes matter doesn’t technically constitute reality unless it’s being looked at, and the potential existence of parallel universes. The mini-projects are placed under one umbrella brand which ties them all together, the logo visually representing the black box in which all the projects are contained. The box itself is an allusion to the thought experiment Schrödinger’s Cat, devised by physicist Erwin Schrödinger, which demonstrated (if you took the physics literally) how you could cause a cat to be both dead and alive at the same time.