Quidco's tone of voice

When I joined Quidco, the company's tone of voice was, to put it bluntly, hot garbage — inconsistent, complicated and cold. In the time that I've worked for the company, I've given their language character. I did this by returning to the brand values and studying its audience. I've shaped how they talk to their audience into something simpler, softer and overall more engaging. This is visible in the short-form and long-form copy that runs throughout the site. As seen here, on the join up page. Quidco's main product, cashback, can be a little complicated. There's a truckload of cookies and tracking systems in place to ensure that customers receive their money after they've made a purchase. I stripped the idea of cashback down to the bone, then further down to the marrow. Now, I believe the join page effectively and simply explains how Quidco works and the benefits of using it.