RA x Hostelworld - City Guides
Discover local scenes around the world on RA's City Guides.
For two years we had an integrated brand partnership with Hostelworld to create and curate a series of City Guides on RA.
This partnership included sponsorship and affiliate level integrations w/ bespoke web pages a tech widget integration to drive traffic and bookings on Hostelworld directly from RA. This was a result of myself and our head of brand partnerships responding to and winning a travel brief. We resigned the deal for a second year in 2018, which I took lead on all comms, guest blog posting, reporting and project delivery across content + competition deliverables.
The guides provided a portal to some of the world's best clubbing cities, including Berlin, London, Amsterdam and New York. This partnership made perfect sense for our young travelling audience of clubbing fans.