Projects
- RA x Hostelworld - City GuidesDiscover local scenes around the world on RA's City Guides. For two years we had an integrated brand partnership with Hostelworld to create and curate a series of City Guides on RA. This partnership included sponsorship and affiliate level integrations w/ bespoke web pages a tech widget integration to drive traffic and bookings on Hostelworld directly from RA. This was a result of myself and our head of brand partnerships responding to and winning a travel brief. We resigned the deal for a se
- RA Store - Channel LaunchOver it's first three years I co-pitched, conceptualised and delivered all aspects of a brand new marketing and revenue stream for resident advisor in the RA Store - RA's online merchandise arm. Across this period we launched and sold out three successful collections online. Ran pop-up shop events, advertising campaigns alongside gifting and artist seeding at RA events. For the first two year's of the store, I ran logistics on product sourcing, manufacturing, distribution with our fulfilment p
- RA x SlamJam x ARTIFACT x Sprint - Hardcore SoulI pitched this project as a concept idea for collaboration to SlamJam in 2019. They liked it so much that the result was a month-long photography exhibition and installation which was hosted in partnership with Sprint at their Milan based gallery space (ARTIFACT). We co-hosted and curated the launch event, which included an installation, blown up photography, live music and an interview with Gabber Eleganza and lauded Photographer Ewan Spencer. We also previewed the book with a photo feature
- RA x JNTO - JAPAN CITY GUIDESIn the Japan City Guides films, produced with the Japan National Tourism Organization, we asked four artists to show us the music, food and art spots hidden in their home cities. We meet the charismatic owners of listening bars, nightclubs, restaurants and more in Tokyo, Sapporo, Nagoya, Kyoto and Osaka. Our guides—Akiko Kiyama, AOKI takamasa, DJ DYE and Foodman—provide an intimate glimpse into Japan's grassroots creative scenes. Each film comes with a supporting playlist or mix inspired by thei
- OTO NOVE SWISS #1Oto Nove Swiss is a three-day festival at London’s Cafe Oto. Teamed up in pairs per evening six Swiss institutions—namely Bad Bonn, Südpol Luzern, zweikommasieben Magazin, Präsens Editionen, OOR Records and Klappfon—invite different musicians and/or bands from Switzerland, the UK and beyond. The common denominator of the institutions involved? All of them deal with contemporary (experimental) music in one way or another—whether as a venue, record store, magazine, event series or label. As the l
- LN-CC X UNITED STANDARD X RESIDENT ADVISORto celebrate the launch of the United Standard AW19 'Factory Progresso' collection, Resident Advisor teamed up with LN-CC & United Standard for an immersive multi-room launch party with an installation, live discussion, exclusive merchandise (long sleeve tee + zine) and of course a rave with Gabber Eleganza and Heith of Hauter Records in the LN-CC club space. This all went down at LN-CC's intimate Dalston space. I helped take the event from conception to delivery, managing curation, promotion,
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Work history
Marketing & Programme ManagerAVA Festival & Up Productions
London, United KingdomFull Time
Head of Marketing, content, curation, international media & promotion for AVA Festival / Up Production channels. Programming lead for AVA London – an industry-leading music & audio visual arts conference.
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CopywriterSlam Jam Socialism
Milan, ItalyFreelance
Freelance copywriting + editorial consulting for company re-brand, e-commerce and all editorial comms for brand collaboration campaigns (Untitled Uniforms, Vans +)
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Skills
- Project Management
- Pitching
- Media Sales
- Advertising
- Brand Partnerships
- Creative Partnerships
- Media Partnerships
- Artist Relations
- Strategy
- Client Services
- Events Planning
- Journalism
- Copywiting
- Marketing
- Busienss Development
- Creative Consultation
Education
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BA JournalismDublin City University
- Dublin, Ireland