RA Store - Channel Launch

Over it's first three years I co-pitched, conceptualised and delivered all aspects of a brand new marketing and revenue stream for resident advisor in the RA Store - RA's online merchandise arm. Across this period we launched and sold out three successful collections online. Ran pop-up shop events, advertising campaigns alongside gifting and artist seeding at RA events. For the first two year's of the store, I ran logistics on product sourcing, manufacturing, distribution with our fulfilment partner (Bleep), alongside creative input on design, ideas for product + communication on all marketing/social campaigns. https://store.ra.co/series1