—Radical Luxury at Selfridges

An immersive interacticve installation at Selfridges London, which invited the public to visualise their luxury. The user selects from an array of images representing places, experiences and moments. After confirming your selection, a unique backdrop was created with the imagery. As the backdrop develops, your vision of luxury appears and this is captured by the Google Pixel 2 in a single lasting image. An individual portrait of what luxury means to you.
Composed of a series of mirrored glass rings and projected light. The installation demonstrates the Google Pixel 2’s incredible low light capabilities, with the structure nodding to the extruded lens of the Google Pixel 2. Capturing an amazing image of the user within the installation.

Team Credits

Saori Masuda

  • Designer

Kirsty Minns

  • Creative Director
  • The Future Laboratory

Joanna Tulej


  • Student

Ty Holland


  • G

    Google Creative Lab


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    Saori Masuda
    Kirsty Minns
    Creative Director
    Joanna Tulej
    Art Director and Creative