Saori Masuda

Saori Masuda

DesignerLondon, United Kingdom
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Pip Jamieson
Brendan McKnight
Giorgio Gremigni
Saori Masuda

Saori Masuda

DesignerLondon, United Kingdom
About me
Hi I'm Saori! I am a multidisciplinary creative specializing in Graphic Design & Art Direction. Currently I am working with the talented team at Google Creative Lab (London).
  • —Radical Luxury at Selfridges
    —Radical Luxury at SelfridgesAn immersive interacticve installation at Selfridges London, which invited the public to visualise their luxury. The user selects from an array of images representing places, experiences and moments. After confirming your selection, a unique backdrop was created with the imagery. As the backdrop develops, your vision of luxury appears and this is captured by the Google Pixel 2 in a single lasting image. An individual portrait of what luxury means to you. Composed of a series of mirrored glass ri
  • —NSynth Super
    —NSynth SuperAn instrument that allows musicians to make music using new sounds generated with Machine Learning.
  • —Art on the Underground [TFL]
    —Art on the Underground [TFL]To celebrate 15 years of Art on the Underground we created this campaign, accompanied with series of posters which were displayed at various tube stations using artworks from various famous artists in collaboration with TFL.
  • —Weapons of Reason
    —Weapons of ReasonWeapons of Reason is a Human After All project to understand the interconnected challenges shaping our world. Issue 3 focuses on Ageing. For more info take a look at the project on the Human After All website.
  • —F I F T Y
    —F I F T YA set of 50 anecdotal strategies on how to tackle criticism and negative feedback within the design process. The strategies collected include advice & personal stories from nine inspirational designers and illustrators interviewed such as Anthony Burrill and Mr Bingo, aimed at students and young creatives.
  • —Japan x Korea PlayType
    —Japan x Korea PlayTypeA collection inspired by the written language of Japan (Kanji) & Korea (Hangeul). A colourful response to the continuous feud between the two countries suggesting unity and peace. (Exhibited at the The Victorian Vaults + The Bear, London.)
Projects credited in
  • Google: Find That Thing
    Google: Find That Thing‘Find that thing’ is a campaign focused on getting Gen Z (18-24’s) excited by the magic of searching with visuals “I had the pleasure of working with Daisy at the Creative Lab on a youth marketing campaign for Search. Daisy’s intuitive understanding of youth culture, her never-ending network of contacts, and her truly multidisciplinary creative skillset meant that she was an invaluable member of the team. Daisy touched every part of the project - from the concept dev to film editing, casting to
    Netflix: TWINKLEBERRY“The story of my super gay school year that had 30+ queer students in one year group during 2005 to 2012, in a small town on the border of the Midlands and the West Country” Directed and Edited by Daisy Ifama
  • October 2018 (applications closed)
    October 2018 (applications closed)Calling all visual communicators, creatives, idea makers, designers (of all sorts!) and storytellers, this one is for you. We're looking for 30 passionate, diverse and talented folk to join us at this Portfolio Masterclass at Google. We are interested in hearing from people who are innovative and use their skills to tell stories. Whether you want to kickstart your career, show your ideas or step up to a fresh new position, this masterclass could be your stepping stone. Apply here before Monday 2
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Work history
    Google Creative Lab logo
    Google Creative Lab logo
    Freelance Graphic DesignerGoogle Creative Lab
    London, United KingdomFreelance
    Google Creative Lab logo
    Google Creative Lab logo
    Designer + CreativeGoogle Creative Lab
    London, United KingdomFull Time
  • Design
  • Interaction Design
  • Art Direction
  • Illustration
  • Digital Design
  • Storytelling
  • Campaign
  • Interior Design
  • Window Design
  • Art Installation
    BA(Hons) Graphic Design CommunicationChelsea College of Art and Design
     - London, United Kingdom
    London College of Communication, UAL logo
    London College of Communication, UAL logo
    Foundation Diploma in Art and DesignLondon College of Communication, UAL
     - London, United Kingdom