Radioplayer
Unifying a digital audio brand to bring consistency across all platforms and territories.
Radioplayer is a partnership between the BBC and UK commercial radio with a vision to keep radio simple on every device, everywhere. There are currently millions of app users and millions more listening through desktop and other smart devices at home and in cars.
In 2013, Radioplayer launched outside the UK and currently is available in seven countries (Canada, Germany, Belgium, Norway, Ireland, Austria, Peru). Each country licenses the technology and interface but with their own branding in their markets.
As Radioplayer forges international partnerships with ‘smart speaker’ companies and car manufacturers, having so many different brand identities is confusing. As an example, Sonos only permit partners to show a single logo worldwide this results in users seeing unfamiliar logos in their particular territory.
A new logotype combines the letter ‘R’ (for radio) with a distinctive ‘play symbol’ (for player). There is a defined brand architecture approach for all current and future Radioplayer sub-brands worldwide.
Individual countries can create their own visual personality for Radioplayer in their market whilst still following guidelines and templates. The symbol can be used ‘playfully’ across all communications to ensure variety and relevance in local markets. It also provides and anchor to the logotype and app icon that all countries now use consistently.
The identity has been embraced by the global partners with new countries coming on-board across 2018. A newly designed app, launching in February 2018, provides a refreshed user experience across all platforms.
Activities
Define
- Audit
- Stakeholder interviews
- Brand core
- Brand architecture
Design
- Brand identity creation
- Brand identity guidelines
Deliver
- Global artwork templates
- PowerPoint template
- Social media templates
- Animations
Project Tags
Companies
PIN Creative
- Design
