Raffles Chelsea

Raffles opened in 1967, quickly becoming an enclave for the very best of the Chelsea Set. A place where The Rolling Stones, Vivienne Westwood and Princess Margaret could let loose in private, fast-forward to 2018 and the brand has lost its appeal. I reconnected them to their heritage by designing a fresh new look and feel to complement the 70s and mid-century-inspired refurbishment. This was then seamlessly carried across the clubs interior and social platforms, giving the Kings Road something to shout about again.