Rag'N'Bone Man | Pop-Up Store in Brixton (Activation)

During my time at Cantine, I was able to gain a wealth of knowledge and put forwad ideas that would engage the audiences of the agency’s roster. One of those ideas was the Rag’n’Bone Man pop-up store at Pop Brixton which took place on the day of his sold-out concert at O2 Academy Brixton. With the activation, there was a goal of allowing his loyal fans to physically step into his world by curate products and services that were true to him and his brand. From special cocktails to food items to merchandise, fans were able to further understand Rag’n’Bone Man as an artist by enjoying the takeover (curated by himself) before heading over to the concert to enjoy his performance.