Ramz 'Barking' - Marketing Manager

Campaign Overview: Having amassed an impressive 5 million plus views for his video on GRM Daily, Ramz then signed the track to Polydor. Our job was to work quickly to capitalise on the growing numbers, and to be clever in answering the fans’ question of ‘Why is Barking not on DSPs?’. As the video was out before we even started working the track, we straight away had to play catch up, so we had to be clever with our marketing… Campaign Highlights: - First EVER debut single to hit the #1 Spot on Spotify - #1 on Apple Music - Peaked at #2 in the Official Charts – ahead of Eminem, but behind Drake - New record for the highest charting rap single in 3 years - 8 weeks in the OCC Top 10 - The most viewed video EVER on GRM Daily - Certified UK Platinum single - The #BarkingChallenge went viral online - #RamzFor1 campaign was supported by the likes of Stormzy, Dave, Dizzee Rascal – and the local Barking MP! - BRIT Award Nominated for Best Single