tasha demi. is a freelance music + creative consultant who has expert knowledge and over 10 years experience, with a key passion for urban. having started her journey in 2010, she has worked at a number of companies including MTV, Channel 4 / Box Television, Universal Music, Sony Music, Jump Off TV and MOBO Awards. tasha demi. has worked on breakthrough domestic campaigns including Aitch’s AitcH20 EP, Stefflon Don Ft. French Montana ‘Hurtin’ Me’ and Ramz’ ‘Barking’. as well as International campaigns for Travis Scott, Future, Playboi Carti, Rae Sremmurd & more. get in touch.Locked Pro Plan feature
available for: – project management + marketing consultancy – creative + brand development – copy writing (biographies, press releases, website copy) – event production tasha demi. offers comprehensive consulting services for artists, labels + brands. utilising years of experience across the music business, and a vast set of relationships, tasha demi. will help you to elevate your campaigns + artist branding to a higher level, and amplify the groundwork that has already been set. get in touch to discuss a campaign tailored directly to your needs.
Headhunted and hired to assist the launch of the label arm of Since '93's imprint within RCA, creatively managing all aspects of urban marketing campaigns across the label. Roster Highlights: Aitch 'Taste (Make It Shake)' + 'AitcH20 EP' Campaign // EP peaked at #2 in the OCC, 'Taste (Make It Shake)' reached #2, 'Buss Down' reached #8. One of the key UK breakthrough artists for 2019. Creation & implementation of trending campaign & creative branding. Travis Scott 'Astroworld' Album Campaign // Highest charting UK album to date at #3 & Highest ever charting UK singles to date with 'Sicko Mode' and 'Highest In The Room' at #9 and #2- Multiple activations centered around launch including Album release day Thames Boat trip with influencers + the infamous Gold Travis Inflatable Head plus a Boxpark Shoreditch Official Takeover. 'Future Hndrxx Presents: The Wizrd' Album Campaign // Highest selling UK album to date - UK Launch Party for the album, which included a live Q+A with Future and DJ Semtex, Plus an exclusive screening of The Wizrd documentary.
Responsible for the Urban roster - both domestic & international. Spearheaded market- leading integrated artist campaigns from concept to execution. Roster included: Stefflon Don, Ramz, Wretch 32, Rae Sremmurd, Playboi Carti, 6lack, blackbear, Smino and more. Roster Highlights: Wretch 32 'FR32' Album Campaign // Creation of viral 'red balloon' campaign centred around the album launch. Ramz 'Barking' Single Campaign // First ever debut single to hit the #1 spot on Spotify - Also hit #1 on Apple Music & peaked at #2 in the Official Charts. Broke an OCC chart record and became the highest charting rap single in 3 years. Stefflon Don Ft. French Montana 'Hurtin' Me' Campaign // Launched Steff's debut single, which is now platinum in the UK. Single peaked at #7 in the Official Charts.
Curation of internal Universal playlists - with a focus on Urban - ensuring there is a synergy across all platforms. Plus, the creation of brand compilation brands, including: Trevor Nelson's 'Club Classics', 'R&B + Chill', 'AKA Anthems' and 'Exclusive'. These were all Top 10 OCC Campaigns.
**recurring annual role since 2014. Lead contact for 35 talent escorts at the MTV EMA's. Managing the escorts in the lead up to, and throughout the award show, monitoring artist movement throughout the show. Liaising with artists + management teams directly regarding schedules and activity on site. Ensuring that artist and presenter schedules were clearly reviewed to ensure that the awards show ran smoothly.