tasha demi. is a freelance music + creative consultant who has expert knowledge and over 10 years experience, with a key passion for urban.
having started her journey in 2010, she has worked at a number of companies including MTV, Channel 4 / Box Television, Universal Music, Sony Music, Jump Off TV and MOBO Awards.
tasha demi. has worked on breakthrough domestic campaigns including Aitch’s AitcH20 EP, Stefflon Don Ft. French Montana ‘Hurtin’ Me’ and Ramz’ ‘Barking’. as well as International campaigns for Travis Scott, Future, Playboi Carti, Rae Sremmurd & more.
get in touch.
Projects
- Travis Scott 'Astroworld' - Marketing Manager (UK)Campaign Overview: With the release of Travis Scott’s third album, the aim was simple – to get it everywhere, and make it as big as possible. Travis isn’t just one of the biggest celebs in the world, but first and foremost, he’s one of the biggest artists of our generation – this needed to be represented in the campaign for the new album. In the absence of having Travis in market for the launch of the album, how could we amplify the incredible album aesthetic and bring everyone to Astroworld…
- Ramz 'Barking' - Marketing ManagerCampaign Overview: Having amassed an impressive 5 million plus views for his video on GRM Daily, Ramz then signed the track to Polydor. Our job was to work quickly to capitalise on the growing numbers, and to be clever in answering the fans’ question of ‘Why is Barking not on DSPs?’. As the video was out before we even started working the track, we straight away had to play catch up, so we had to be clever with our marketing… Campaign Highlights: - First EVER debut single to hit the #1 Spot o
- Aitch 'AitcH2O' - EP Campaign (Marketing Strategy + Campaign Manager)Campaign Overview: Aitch signed to Since ’93 after his ‘Straight Rhymez’ freestyle hit 1 million views in just a couple of weeks, on his own YouTube channel. He garnered attention from the likes of Virgil Abloh who called him ‘the future’, as well as the likes of Stormzy and Wiley. Aitch continued to release freestyles online, and each of them helped to grow both his following, and his online persona even more. Our job: we needed to develop Aitch into an ‘artist’, and not ‘just a rapper’. Camp
Work history
t
t
Marketing + Creative Consultanttasha demi.
London, United KingdomFreelance
available for:
– project management + marketing consultancy
– creative + brand development
– copy writing (biographies, press releases, website copy)
– event production
tasha demi. offers comprehensive consulting services for artists, labels + brands.
utilising years of experience across the music business, and a vast set of relationships, tasha demi. will help you to elevate your campaigns + artist branding to a higher level, and amplify the groundwork that has already been set.
get in touch to discuss a campaign tailored directly to your needs.
Marketing ManagerSony Music UK
- London, United KingdomFull Time
Headhunted and hired to assist the launch of the label arm of Since '93's imprint within RCA, creatively managing all aspects of urban marketing campaigns across the label.
Roster Highlights:
Aitch 'Taste (Make It Shake)' + 'AitcH20 EP' Campaign // EP peaked at #2 in the OCC, 'Taste (Make It Shake)' reached #2, 'Buss Down' reached #8. One of the key UK breakthrough artists for 2019. Creation & implementation of trending campaign & creative branding.
Travis Scott 'Astroworld' Album Campaign // Highest charting UK album to date at #3 & Highest ever charting UK singles to date with 'Sicko Mode' and 'Highest In The Room' at #9 and #2- Multiple activations centered around launch including Album release day Thames Boat trip with influencers + the infamous Gold Travis Inflatable Head plus a Boxpark Shoreditch Official Takeover.
'Future Hndrxx Presents: The Wizrd' Album Campaign // Highest selling UK album to date - UK Launch Party for the album, which included a live Q+A with Future and DJ Semtex, Plus an exclusive screening of The Wizrd documentary.
+ Show more
Skills
- Promotions
- Live Event
- Blogging
- Marketing
- Project Management
- Entertainment
- Relationship Management
- Excel
- Office
- Photoshop
- Social Media
- Content and Media Writing
- Music Consulting
- Creative Consultancy
- Music Branding
- Creative Marketing
- Creative Briefing
- Artist Development
- Artist Liaison
- Artist Strategy
Education
The Fundamentals Of Digital MarketingGoogle
- London, United Kingdom
BA Honors DegreeUniversity of The Arts London (UAL)
- London, United Kingdom
Media & Cultural Studies