Travis Scott 'Astroworld' - Marketing Manager (UK)

Campaign Overview: With the release of Travis Scott’s third album, the aim was simple – to get it everywhere, and make it as big as possible. Travis isn’t just one of the biggest celebs in the world, but first and foremost, he’s one of the biggest artists of our generation – this needed to be represented in the campaign for the new album. In the absence of having Travis in market for the launch of the album, how could we amplify the incredible album aesthetic and bring everyone to Astroworld…?! Campaign Highlights: - ‘Astroworld’ became Travis Scott’s highest EVER charting album! - ‘Sicko Mode’ ft. Drake became his highest EVER charting single! - Album finished at #3 in the Official UK Charts – it was the #1 Artist album, with movie compilations Mammia Mia, and The Greatest Showman at #1 and #2 - The Album is Certified UK Gold - Most streamed album in the UK week of release - ‘Sicko Mode’ Ft. Drake finished at #9 in the Official UK Charts (+ a further 2 tracks in the Top 30) - This was Travis’ first ever appearance amongst the OCC singles Top 50 - The single is Certified UK Platinum Key Moments: Thames Boat Trip: 17ft tall gold, inflatable Travis Scott head travelled down the River Thames in London on an ‘Astroworld’ party boat full of media + influencers. Boxpark Shoreditch Official Takeover: The gold inflatable head made another appearance, this time for 24-hours at BoxPark Shoreditch. In the evening we quite literally turned the place into Astroworld! Fans, media and influencers joined us for non-stop Travis music, themepark style food, flash mob dance routines, and Astroworld vibes! Video round up here: https://vimeo.com/284001974 (pw: AstroWorld). Wish You Were Here Experience: Travis brought his epic live show to the UK for one night only to the O2 Arena, so we curated the ‘Wish You Were Here’ experience, for media + influencers. This included tickets to the show, followed by after party access in London’s Tape, where Travis came through and played an epic intimate set to round off the night.