Range Rover Evoque Live Test Drives
Land Rover jumped on the then new tech of Facebook Live and Twitter Periscope by being the first automotive brand to offer the public "live streamed test drives" where anything could happen. Taking the Range Rover Evoque through it's paces each week on challenging terrain with Go Pro and external video capture streamed live action. The live streamed test drives showed different vehicles driving in various environments and followed with live Q&A session, so consumers tuning in could ask questions. The campaign was activated in the UK, the US, Canada and Italy.