About me
Experienced creative marketeer with specialism in PR, earned & social media platforms and fully integrated campaigns. Have been part of senior management teams running five different successful agencies through growth, change and sometimes mergers including Engine, Mischief, Frank PR, Slice and the Brooklyn Brothers.
Equally thorough when running business or leading creative. But happiest when simply generating good ideas and working with bright people. Honest, empathetic experienced and passionate leader and team builder.
Projects
- Range Rover Evoque Live Test DrivesLand Rover jumped on the then new tech of Facebook Live and Twitter Periscope by being the first automotive brand to offer the public "live streamed test drives" where anything could happen. Taking the Range Rover Evoque through it's paces each week on challenging terrain with Go Pro and external video capture streamed live action. The live streamed test drives showed different vehicles driving in various environments and followed with live Q&A session, so consumers tuning in could ask questions
- LAND ROVER X VIRGIN GALACTIC - Ready to DiscoverBrokered a deal between Land Rover and Virgin Galactic globally, that was first leveraged for the launch of the new Discovery Sport reveal in New York, with accompanying launch film, PR with CEO of Virgin Galactic and astronauts working with Land Rover engineers throughout the longterm partnership. Second stage was a global competition and partnership has now resulted in a limited edition version of the vehicle for Virgin Galactic customers - the Astronaut Edition.
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Projects credited in
- Asics - Virtual innovation labWhen a global pandemic hits, how do you keep things running? Edelman were faced with this dilemma when working on a product launch for their client, ASICS. As COVID-19 swept the globe, more and more countries put in drastic measures to temper the spread of the virus; closing schools, restricting travel, and implementing social distancing tactics. ASICS wanted to invite international press to their Japan HQ, but with the global situation shifting drastically, how does a sportswear brand host1
Work history
Managing DirectorEdelman
London, United KingdomFull Time
Managing PartnerThe Brooklyn Brothers
- London, United KingdomFull Time
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Skills
- PR
- PR Strategy
- PR Campaigns
- Marketing
- Creative
- Brand Activation
- Brand Campaigns
- Brand Communications
- Creative Concepting
- Creative Direction
Education
Bachelor of Arts (BA) Bristol University
- Bristol, United Kingdom
English Literature 2:1 Hons.