Racing against the clock to out-pace the pandemic, Solarflare dug deep and made it over the finish line in record time; ASICS successfully launched their new shoe range to internatioal press on 31 March 2020.
Early coverage included articles from T3, Engaget and Techradar, and a YouTube 360° version was released, enabling the wider public to view the launch experience.
Speaking about the challenge, Client Services Director Jay Short said: “The delivery of this amazing project would not have been possible without perfect teamwork between the teams at ASICS, Edelman and Solarflare. The combination of ASICS’ clear vision for their products, Edelman’s understanding of the client and Solarflare’s willingness to push themselves to the limit in order to get this delivered made the seemingly impossible possible in a very short space of time.”
Yasuhito Hirota, the President & Chief Operating Officer of ASICS commented: “We believe that now, more than ever, it’s important to remember the positive impact of sport for individuals and society: exercise uplifts people, so they achieve a sound mind through a sound body. And what better way to showcase ASICS innovation than taking people to a virtual innovation lab that brings our technology to life.”