The outcome of this event was incredibly positive, with it exceeding targets for engagement, interaction and sign ups as well as being by far the most popular stand at the event, even attracting the Danish royal family. People were extremely receptive to hearing about how social and environmental issues are interlinked, and how a holistic approach is having real impact. By educating everyone that came to the stand, the key messages were conveyed, which is to put the water at the heart of a sustainable future for the people and ecosystems in apparel supply chains. In fact, the fashion summits outcome were so positive and impactful that In 2018, HSBC and WaterAid launched a three year programme to deliver essential water and sanitation services in apparel factories and nearby communities in Bangladesh and India.