I am one of the Creative Directors of the award winning immersive studio Happy Finish, working on broad range of innovative interactive projects with brands such as Nike, Google, Diageo and BP. Specialising in AR, VR and Mixed Reality, we have close working creative partnerships with TikTok, Microsoft and Unreal that mean we are always pushing the boundaries of what is possible.
I am inspired by new and dynamic ways of telling creative stories, connecting audiences with brands through interactive experiences that surprise and delight in equal measure.
Projects
- BP 'Futures' Mixed Reality ExperienceBP wanted to get people excited about the future of energy and the role BP has to play in reducing emissions whilst meeting the ever growing demand. Using the Magic Leap mixed reality headset, we created an interactive virtual world that users could explore at their own pace, digesting the information in a fun and tactile way, using simple gestures and game mechanics.
- Burj Khalifa 'Mission 828' Virtual Reality ExperienceWith previous experience working on a location based VR experience at the top of the Shard in London, the opportunity to produce something even bigger and more ambitious at the top of the world’s tallest building in Dubai, was one we were all relishing. Being the most visited tourist attraction in the UAE meant expectations were high, but we delivered an action packed experience that is still attracting paying customers over 2 years later. Using a combination of aerial drone footage, highly po
- World’s First VR Adoption Training Tool - 'Being Me'This project was developed together with the Cornerstone Partnership, a social enterprise with a mission to improve the lives of children and families touched by the care system. We created a series of 360 films experienced via VR headsets, that drive empty and a greater understanding of the impacts of childhood trauma on development and behaviour. By better understanding what children have been through, foster parents and people working in the care system can better respond to children’s need
Projects credited in
- WaterAid - Future of sustainabilityWaterAid worked with the team to help them with educating and raising awareness within the global fashion industry and governments about the work they are doing to save lives, the environment and economies.
- Visa - Shooting for the starzThe Solarflare team worked with Visa to develop an interactive solution that would engage fans at the FIFA World Cup 2018 in Moscow. The brief was open, the solution needed to reflect the Visa brand, be football related, as well as shareable on social media. It also needed to be an intriguing installation for the location – the lobby of the Marriott Hotel, for the duration of the games.
- Mastercard - Contactless tackleFor the launch of Mastercard’s partnership with the Rugby World Cup 2020, they were looking at an innovative way to bring the tournament to life for both journalists and members of the public.
Work history
Creative DirectorHappy Finish
Old St, Hoxton, London, UKFreelance
I
I
Creative LeadInition Ltd
- London, United KingdomFreelance
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Skills
- Concept Creation
- Creative Development
- Creative Pitches
- UI Design
- UX Design
- Art Directing
- Experiential Activations
- Spatial Design
- Virtual Reality
- Augmented Reality
Education
BA (Hons) Photography and Film ProductionDe Montfort University
- Leicester, United Kingdom