Projects credited in
- Asics - Virtual innovation labWhen a global pandemic hits, how do you keep things running? Edelman were faced with this dilemma when working on a product launch for their client, ASICS. As COVID-19 swept the globe, more and more countries put in drastic measures to temper the spread of the virus; closing schools, restricting travel, and implementing social distancing tactics. ASICS wanted to invite international press to their Japan HQ, but with the global situation shifting drastically, how does a sportswear brand host1