"Rankin/The Full Service’s new campaign for authentic Italian denim brand - Roy Rogers for their Fall Winter 18 collection. As with Part one of this campaign both the film and print campaign focus on "first experiences" in life in Roy Roger’s Denim.
The campaign rifts on formative years when you had your first musical experience be it attending your first gig or recalling the first album you ever bought whilst putting denim centre stage in these.
The protagonists of the campaign ( three fake Roy Rogers band members) have been shot with a old school vintage tone of the 90’s." - Lbbn Online, 2018.