A wholesale giftware startup with a big heart, developing Rare Breed’s brand guidelines and following them in creating countless printed content material from letterheads to social media strategy. Leading all creative direction meant Kat was able to really bloom Rare Breed’s visual language both in print, digital and led in directing, coordinating and eventually also shooting products. Having a heavy involvement with Rare Breed’s growth she also attended all tradeshows and designed boards, banners, vinyls and leaflets for potential retailers.