A self-initiated project, "Raw" is an event held by the University of Leeds for the Art & Design degree show that showcases the best work from the graduates. I came upon the idea of "Raw" for the name branding after brainstorming all the words associated with the design graduates from the university. I felt that the talent of the students was a raw talent, organic, unfettered and unique. The packaging is kept quite organic and simplistic so as to place the emphasis on the logo and its meaning