Rawkin Vegan

The Problem: Although Vegan food has grown in popularity, at the time we worked on this brief it still had a massive stigma around it. The Solution: Tempt people to have a taste of the wild side by aligning Rawkin Vegan with the counter culture references and the people who have usually been on the right side of history. The Value: We provided a clear strategic placement for the Rawkin Vegan brand, that would allow the brand to stand out within the market and add value to the world through running an ethical business.