The project asked students to carry out research, define insights, develop concepts and strategies, implement the designs in real life settings and design campaign plans for reaching the target audience effectively.
We chatted to Reana about her insights and inspirations for the project.
“I discovered that pedestrians were the most vulnerable road users, and there weren’t as many campaigns aimed at pedestrians compared to drivers.”
“As the brief was targeted at my age group (18-25), our opinions and what we tend to do was important – for me, in this case, everything centred around walking when using a mobile phone. I wanted to produce a campaign that would make a difference to the actual problem, and to brand it in a fun but professional way."