Reactor - Corporate branding identity

The Brief - To create an identity for a multi-purpose event and conference complex in Dundee to appeal to both the growing younger demographic and large science community. The Solution - A bold, flexible, dynamic identity that connects the strong science and gaming roots in Dundee’s history with the technological future, to inspire and cultivate debate and new ideas for the continuous progression of industry in Dundee. The space where the full force of technology flows into music, art, science and culture.