Caroline Blainey

Caroline Blainey

Designer/Art DirectorLondon, United Kingdom
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Caroline Blainey

Caroline Blainey

Designer/Art DirectorLondon, United Kingdom
About me
I'm currently a designer and art director at Southbank Centre working across a wide range of comms for all number of artistic events including Meltdown, Hayward Gallery Exhibitions and more. Previous to that I was a conceptual art director with many years of experience working at The Guardian and several large London agencies including HHCL, The & Partnership, MCBD (now Dare) Wieden and Kennedy and McGarryBowen to name a few. Always looking for new brands and agencies for exciting collaborations and future projects.
Projects
  • Prospect Insurance Brokers - Re-branding
    Prospect Insurance Brokers - Re-brandingThe Brief: Prospect insurance brokers had a logo designed by a mate back 10 years ago. They were moving to new offices and wanted a whole new look, feel and positioning that would help them define their core values. ​​​​​​​ The Solution. Prospect Insurance Brokers. Advancing Connected. A progressive and dynamic logo and colour way and strategy to move their clients forward.
  • Design and art direction Southbank Centre 2019 - Present day
    Design and art direction Southbank Centre 2019 - Present dayI joined Southbank Centre design department In May 2019. So far I have been lucky enough to create events branding for a series of campaigns from winter shows like Black Beauty, autumn, spring and summer Literature Seasons, Hayward Gallery exhibitions, #SBCGigs, and the Imagine Festival. Here's a few examples of the work I have produced in the past year.
  • Reactor - Corporate branding identity
    Reactor - Corporate branding identityThe Brief - To create an identity for a multi-purpose event and conference complex in Dundee to appeal to both the growing younger demographic and large science community. The Solution - A bold, flexible, dynamic identity that connects the strong science and gaming roots in Dundee’s history with the technological future, to inspire and cultivate debate and new ideas for the continuous progression of industry in Dundee. The space where the full force of technology flows into music, art, science
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Work history
    Southbank Centre logo
    Southbank Centre logo
    Designer and Art DirectorSouthbank Centre
     - London, United KingdomFull Time
    Full-time designer and art director working at The Southbank Centre working across a wide range of comms for all number of artistic events including RHF and QEH shows and festivals, Hayward Gallery Exhibitions and more.
    B
    B
    Designer and Art DirectorBlainey LTD
     - London, United KingdomFreelance
    Art Director/Designer - conceptual and competent in Adobe creative suite. Find work at https://blainey.studio/
Skills
  • Advertising
  • Marketing PR
  • Visual Arts
  • Branding
  • Print Design
  • Art Direction
  • Creative Direction
  • Outdoor Campaigns
  • TV Campaigns
  • Social Media
  • Strategy
  • Content
  • Presentation and Pitch
  • Creative Problem Solving Abilities
  • Digital Campaigns
  • Adobe Create Suite
  • Webflow
  • Sketch
  • Invision
Education
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    Graphic DesignShillington College
    London, United Kingdom
    In Jan 2019 I took a step back and realised that although I really love conceptual creativity what I missed more than anything was actually making and designing. I decided I wanted to be more hands-on and set out to find a way to diversify my talents to other areas of design that I am passionate about. That's where Shillington came in, and three months on I now not only think, but I make. As my old copywriter put it - "Now you can MAKE AND DO whatever's in that crazy head of yours". - and I'm not going to lie, that feels massively empowering! So for my skills: I concept, I design, I'm competent in the Adobe Creative Suite, I now create websites, produce packaging, typeset, create strategy, concepts and designs for brands and make kooky sculpture art. I'm now looking for new people, brands and projects to put my super up-skilling to work.