Realine Beauty

Realine Beauty approached me with a brief to redesign and rebrand their existing product of ‘needle free’ cosmetic solutions in the form of beauty patches. The brief was to tackle the ‘cosmetic’ position of the brand, and redefine consumers to associate the brand with a more clinical/ clean and pharmaceutical feel. Without making it look too ‘unapproachable’. My job was to make the founder aware of the particular issues of her current brand position, and the effects caused on the target demographic. Then realise the scale and potential of a rebrand and re-packaging design. Off the back of the rebrand, I also created a fully functioning eCommerce site which replaced a clunky, dated version of a website she had previously. The product has been widely accepted in high-end retailers such as Fenwick, Net-A-Porter and Selfridges to name a few.