We worked with an established music management company who look to place musicians on long-term contracts. While they had built success through contacts, they were looking to expand their reach in order to make more placements.
PLAN
The target audience was specifically at 18-15 musicians as placements were worldwide. Completing a content analysis, changes on not only the look and feel but the language used to resonate with the audience proved required for better reach and engagement. SSC created a digital strategy including website re-build, social content change and adding new platforms for extended reach.
CREATE
SSC was responsible for working on content for the web including SEO, webpage creations, social content creation and management as well as working on building a subscription base and creating regular emails to promote the latest content, and contract opportunities.
GROW
Since the changes, the business has received an upturn of 23% new applications for consideration. Reach has greatly improved within the target audience with an impressions improvement of 93% which has resulted in more job placements for the business.