Projects
- Rebrand - Audience FocusWe worked with an established music management company who look to place musicians on long-term contracts. While they had built success through contacts, they were looking to expand their reach in order to make more placements. PLAN The target audience was specifically at 18-15 musicians as placements were worldwide. Completing a content analysis, changes on not only the look and feel but the language used to resonate with the audience proved required for better reach and engagement. SSC creat
Work history
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Marketing DirectorSSC Digital Marketing
United KingdomFreelance
Working with clients on working to improve their inbound marketing strategies projects have included;
• Subject Matter Expert for digital marketer apprenticeship, creating exam questions and ensuring learning outcomes are appropriate and examinable for apprentices.
• Work with Directors of large UK supplier chain management company, creating and implementing their digital strategy to increase pipeline for sales team.
• Created and managed ad strategy for social and AdWords campaigns to extend reach of IT product which resulted in a site bounce rate reduction from 82% to 46%
• Plan, manage and report on PPC and GDN campaigns for IT and Education sectors which resulted in a revenue increase of 16% in three months.
• Created original email campaigns for B2B customer in HTML5 which can be used in multiple email delivery systems which increased click through rates from 5% to 28%
• Increasing brand awareness and customer base for a recording studio in the South West. Creating full digital strategy including design, social, digital advertising and PR. Creating all web pages, content, management and reporting of all the results which has improved booking rates by 10%
• Market & customer journey analysis, created company re-brand strategy, oversaw web build project and creating a digital campaign strategy for start-up business to optimise reach within budget restraints which resulted in 25% increase in bookings.
• Create content and manage paid and organic social networks for international and global clients, increasing their reach by 75% in six months.
• Rebranding, creating and executing digital strategy for established music management company. Focusing on target audience digital spend to increase recruitment month on month which saw an increase of 36% in engagement.
• Created international digital strategy for growing IT company, including web design, creating and running digital campaigns, social, AdWords, PR for both UK and international audiences.
• Created new marketing material for small business, including design, copy writing in web and print ready format Content writer, creating original content and editing content for various bloggers to enhance SEO and engagement.
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Marketing ManagerInnecto
- United KingdomFull Time
Brought in to analyse and improve digital campaigns and complete discovery phase on internal policies for GDPR
• Redeveloped HTML emails and improved email strategy which lead to Increased email clicks through from 2.79% to average 19.2%
〈 Improved email blog content for HR audience which resulted in a 53% decrease in unsubscribes
〈 Redesigned new product brochures, web page content and design to ensure content was more buyer journey focused
〈 Through analytical reporting using GA and Hot Jar, improved web traffic to the site through social engagement and increased session times by 14%
〈 Using customer engagement analysis, and social listening created a webinar programme to help promote digital content
〈 Event pre-planning for annual “roadshow event” including venue sourcing and joined up speaker opportunities
〈 Created inbound digital strategy to increase engagement and sales pipeline by 15%
〈 Worked with agencies to improve SEO and PPC campaigns in place
〈 Completed analysis of marketing data and presented next steps for the company to become GDPR compliant
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Skills
- Marketing Strategy
- Marketing
- Social Media Marketing
- Digital Marketing
- Brand Marketing
- Brand Storytelling
- Email Marketing
- Event Organisation
- Content and Media Writing
- Social Media Management