Working in-house, I was lead designer on all aspects of the global rebrand for MPC and MPC Film, from developing concepts with creative director Antar Walker and motion designer Edvin Cindrak, through to implementation via brand guidelines and production liaison. The rebrand, which was led by global head of marketing, Lauren Pollare, was in response to internal and external research about how MPC was perceived. Our aim was to create an identity that was both bold and flexible, and which conveyed a sense of movement through its various iterations.