Since 2008 most of my work has been created under the name Optigram. I have worked with influential record labels such as Hyperdub, Planet Mu, Rephlex and Warp, and in 2020 a selection of my album sleeves was exhibited at London’s Design Museum as part of Electronic, their exhibition on the history of club culture. I have also visualised music for Sonos, Bleep, SubPac and Unsound, amongst others.
Initially focusing on projects for the independent music and audio technology industries, I have since expanded into other areas and commissions have encompassed book covers, visual identities, interface design, kinetic art, multi-sensory installations, experimental animation, and worldbuilding for film and television projects.
Embracing all fields, enquiries about potential collaborations are welcomed.
Projects
- Rebrand : Moving Picture CompanyWorking in-house, I was lead designer on all aspects of the global rebrand for MPC and MPC Film, from developing concepts with creative director Antar Walker and motion designer Edvin Cindrak, through to implementation via brand guidelines and production liaison. The rebrand, which was led by global head of marketing, Lauren Pollare, was in response to internal and external research about how MPC was perceived. Our aim was to create an identity that was both bold and flexible, and which conveyed
- Worldbuilding : Detective PikachuAlong with designer Paul Hunt and vfx supervisor Ryan Jefferson Hays, I worked on the worldbuilding for Ryme City, the fictional location of the live-action film, Pokémon Detective Pikachu. I designed over 140 brands, from corporate banks to noodle takeaways, to help populate the city and create a believable environment.
- Hyperswim : Adult Swim x HyperdubI provided the artwork for the Hyperdub compilation released through Adult Swim. A recurring concept surrounding the Hyperdub label is that of mutations and viruses — how dance music genres infect one another to create emergent styles and sounds. For this artwork I played around with that idea of viruses and created images of biomorphs giving birth to each other.
- Interferometry : Sonos Studio LondonI was invited to create an artwork for the opening of Sonos Studio London. The piece, titled Interferometry, was originally inspired by some of the Op Art work by South American artists of the 70s and 80s, but using a technique that I developed with the help of designer and maker Roland Ellis. The pattern reveals itself as the viewer walks around the piece giving the illusion of kinetic art. It was constructed from steel and aluminium and held together with magnets, and the laser cut pattern was
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Work history
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Graphic ArtistOptigram
London, United KingdomFreelance
Optigram is a London-based graphic arts studio formed in 2008 by Manuel Sepulveda.
Skills
- Graphic Design
- Illustration
- Art Direction
- Logo Design
- Visual Art
- Typography
- Print Design
- Production Design
- Installation Design
- Experimental Design