Worldbuilding : Detective Pikachu

  • Manuel Sepulveda

Along with designer Paul Hunt and vfx supervisor Ryan Jefferson Hays, I worked on the worldbuilding for Ryme City, the fictional location of the live-action film, Pokémon Detective Pikachu. I designed over 140 brands, from corporate banks to noodle takeaways, to help populate the city and create a believable environment.

I also created two language systems which formed the basis of many of the logos we designed. Each language came in ten editable styles to provide variety and flexibility.


  • MPC logo


    • Advertising