Rebranding Japanese Luxury Lash brand for the world

  • Simon Morris

The founder became a certified teacher of Japan Lash Association and then taught the educators. She has taught over 1,000 students over the last 10 plus years. Through this teaching experience, she researched and developed the products that are world class, easy to use, has lasting beauty. Marie-Lash chose Musubi to develop their new brand identity, brand strategy, brand positioning, package design, catalogue design, and brand communications.