Rebranding | Liberty Bishop

Liberty Bishop is a professional, financial services company. Their brand image needed to be refined, and utilise their professional approach. Prior to this project, they had not updated their brand image for over 15 years, there were also inconsistencies in their brand ‘story’. I lead and redesigned all aspects of branding including a new logo, colour palette, design guidelines, website redesign, promotional material, and documentation. A huge part of this project was the introduction of a brand story, conducting in-depth business research and finding a compelling aspect to the company, which we decided was their professional outlook.