Red Bull Racing 2018/19 campaign

  • Dan Roberts

Creative direction for the Red Bull Racing Formula 1 team official teamline launch and subsequent seasonal campaigns, including art direction for photography and motion, campaign line, graphic design and management of campaign rollout across social media platforms. Drivers were shot on an ‘infinity’ set which consisted of 2 x 4m2 video screens playing animations and mirrored flooring. This flexible concept allowed multiple seasonal campaigns and collections to be shot consecutively, each with their own individual look (8 in total).