Red Carpet premiere of Cirque Du Soleil's 'TOTEM' in partnership with Sentebale

  • Becky Williams
  • Olivier Fillion Boutin

PR campaign management for Cirque du Soleil's production TOTEM in 2018-2019. Whilst I have worked on many red carpet events, this particular premiere was in partnership with Sentebale, and attended by Their Royal Highnesses, The Duke and Duchess of Sussex. The premiere involved managing PR strategy, approvals, media attendance, overseeing celebrity invitations, managing the red carpet activity and beyond, to maximise press coverage of the event which launched the productions run at The Royal Albert Hall.