Red Stripe Cultural Influencers

  • Shaneil Patel
Red Stripe, the Jamaican lager beer brand, brought Taylor Herring on board at the end of 2011.

We run an advocacy and influencer programme, creating content, deliver partnerships and managing social media.

Our campaigns have involved collaborations with a wide variety of cutting edge artists and events - they've delivered millions of video views, acres of press coverage and engaged hundreds of thousands of people at live events.

Sponsorship and Event Activation

Negotiated, designed and produced a huge piece of outdoor “stubby” branded artwork - optimally located for great visibility at the KPH pub

Branded Red Stripe images released to media

Sourced and negotiated tactical sponsorship arrangements:

Digital Sound Boy Soundsystem, Toddla T Soundsystem and Rinse FM

Ensured liquid on lips at those events

Branding on stage – banners/POS/merch

Branding on flyers and other marketing materials

Product provided to artists and influencers/backstage bar

Social media mentions and interaction

Photography opportunities

Artist support

Both events were organised and attend by key influencers

Red Bull Culture Clash
Red Stripe were an official drinks partner with the incredibly hotly anticipated Red Bull Culture Clash, which saw some of London’s best DJ’s all play under the same roof
Red Stripe provided product to the event, and supported it on our owned social channels which resulted in high levels of engagement.

Red Bull gave Red Stripe access to tickets to offer as part of a social competition, which was retweeted 57 times.

Post event images featured some of the biggest names and DJ’s in London with Red Stripe branding – including Chase & Status, Rodigan, Shy FX – and were hosted on Red Bull’s website