Red Stripe, the Jamaican lager beer brand, brought Taylor Herring on board at the end of 2011.
We run an advocacy and influencer programme, creating content, deliver partnerships and managing social media.
Our campaigns have involved collaborations with a wide variety of cutting edge artists and events - they've delivered millions of video views, acres of press coverage and engaged hundreds of thousands of people at live events.
Sponsorship and Event Activation
Negotiated, designed and produced a huge piece of outdoor “stubby” branded artwork - optimally located for great visibility at the KPH pub
Branded Red Stripe images released to media
Sourced and negotiated tactical sponsorship arrangements:
Digital Sound Boy Soundsystem, Toddla T Soundsystem and Rinse FM
Ensured liquid on lips at those events
Branding on stage – banners/POS/merch
Branding on flyers and other marketing materials
Product provided to artists and influencers/backstage bar
Social media mentions and interaction
Both events were organised and attend by key influencers
Red Stripe were an official drinks partner with the incredibly hotly anticipated Red Bull Culture Clash, which saw some of London’s best DJ’s all play under the same roof
Red Stripe provided product to the event, and supported it on our owned social channels which resulted in high levels of engagement.
Red Bull gave Red Stripe access to tickets to offer as part of a social competition, which was retweeted 57 times.
Post event images featured some of the biggest names and DJ’s in London with Red Stripe branding – including Chase & Status, Rodigan, Shy FX – and were hosted on Red Bull’s website