Red Valentino is the playful younger sister to the mainline collection of Valentino, the iconic Italian fashion house. The ‘Red’ itself stands for ‘Romantic Eccentric Dress’ epitomising the brand’s design ethos.
In 2015 Red Valentino redesigned their global website. The brief was to compliment the new e-commerce site by showcasing the Red Valentino world through a daily updated online magazine and interactive lookbook aimed to appeal to young, digitally savvy women. The editorial pages include product placement of the current collection to increase sales, user engagement and brand loyalty.