Redesigning a creative collective's website

For a school assignment, I created a redesign for a creative collective based in Amsterdam The collective offers various services to realize projects for their clients. It is also a place for creatives to connect, motivate and inspire each other. As a collective, they work with freelance designers from different disciplines. While designing their new website, I mainly focussed on the UX part of the design. During researching the collective with participants from the target group, I discovered that there is a mismatch in the perception that the target group has from the collective, and how part of the collective actually feels like – vibrant and open. During the design process, implemented the branding that was done by their brand designer.