Sarafina Jozefzoon

Sarafina Jozefzoon

Freelance UX/UI designer, branding and graphic designerLondon, United Kingdom
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Mateyus Winters
Val Miranda
Joe McGowan
Sarafina Jozefzoon

Sarafina Jozefzoon

Freelance UX/UI designer, branding and graphic designerLondon, United Kingdom
About me
I am driven by helping elevating brands by creating aesthetically pleasing designs. My portfolio:
  • Redesigning a creative collective's website
    Redesigning a creative collective's websiteFor a school assignment, I created a redesign for a creative collective based in Amsterdam The collective offers various services to realize projects for their clients. It is also a place for creatives to connect, motivate and inspire each other. As a collective, they work with freelance designers from different disciplines. While designing their new website, I mainly focussed on the UX part of the design. During researching the collective with participants from the target group, I discovere
  • Alien Mag (AM)
    Alien Mag (AM)Since 2019 I work with Alien Mag on various projects creating visuals for online and print. On this page I'll showcase different project I worked on throughout the years.
  • Stichting Stem op een Vrouw — Vote for a Woman Foundation.
    Stichting Stem op een Vrouw — Vote for a Woman Foundation.Since 2021 I’m working for a foundation that is stimulating people to vote for women in the parlement. Very much needed since women are still underrepresented in the parlement till this day. For Vote for a Woman I design mainly posts for social media, but sometimes also different products like brochures. This contains a selection of made work, and add commentary with each work. When designing I always keep the end goal in mind. What is the purpose of the visual? What needs to be communicated to
  • Read My World Bookclub
    Read My World BookclubRead My World is a platform that focuses on literature and spoken world, on an international level. They recently started a bookclub, where they have an open dialogue about a chosen book. For the bookclub I created the visual identity and made templates for Instagram.
  • A new online store for Bruut
    A new online store for BruutDuring the last semester (September till Februari), I was an UX/UI intern at a sneaker store called Bruut. In that period I was responsible for creating a new design for their webshop. The goal was to create an webshop with a clear and minimalistic layout, that fits the company's vision and is mobile first. First I started off with a Heuristic Evaluation by Nielsen. Secondly I did a target audience research, where I interviewed some participants. During the interviews I let them test the current
  • Alien Mag branding 2020
    Alien Mag branding 2020Alien Mag is a Dutch-based online and offline platform that is focussed on empowering and inspiring POC women from multiple backgrounds, by sharing stories and creating events.
Work history
    All round designerVote for a woman Foundation
    Amsterdam, NetherlandsFreelance
    For the foundation I mainly design social media post. Occasionally I create design for print e.g. brochures, business cards.
    Junior UX/UI designerWavelight
    Capelle aan den IJssel, NetherlandsFreelance
    I worked with clients for Wavelight on various projects, within UX/UI, branding, and graphic design.
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  • Html
  • CSS
  • Basic Javascript
  • Interaction Design
  • Writing
  • Blog Photography
  • Adobe Create Suite
  • UI
  • UX
  • Graphic Design
    University of Westminster logo
    University of Westminster logo
    Interior Architecture MAUniversity of Westminster
    London, United Kingdom
    Designing spaces with the body in mind.
    Communication Multimedia DesignDe Haagse Hogeschool
     - The Hague, Netherlands
    How can I create a user-friendly solution that will work for the user and company? That is the main question that I will ask myself during my study and after. During this course, I will not only learn how to put the user first but also how to create digital products like a website.
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    Dutch Creativity Awards 2021 — Bronze LampClub for Creativity
    I had the pleasure to be included in the campaign for the 2021 election. I designed several social media posts for the election. With the team we won the Bronze Lamp from the Dutch Creativity awards with our campaign. Personally for me it’s a big accomplishment, since it is in the first year that I worked as a freelancer and working as a designer after graduating.