About me

I am driven by helping elevating brands by creating aesthetically pleasing designs. My portfolio: www.sarafinajozefzoon.com

PostsProjectsExperienceTeam

Projects

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  Redesigning a creative collective's websiteFor a school assignment, I created a redesign for a creative collective based in Amsterdam The collective offers various services to realize projects for their clients. It is also a place for creatives to connect, motivate and inspire each other. As a collective, they work with freelance designers from different disciplines. While designing their new website, I mainly focussed on the UX part of the design. During researching the collective with participants from the target group, I discovere
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  Alien Mag (AM)Since 2019 I work with Alien Mag on various projects creating visuals for online and print. On this page I'll showcase different project I worked on throughout the years.
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  Stichting Stem op een Vrouw — Vote for a Woman Foundation.Since 2021 I’m working for a foundation that is stimulating people to vote for women in the parlement. Very much needed since women are still underrepresented in the parlement till this day. For Vote for a Woman I design mainly posts for social media, but sometimes also different products like brochures. This contains a selection of made work, and add commentary with each work. When designing I always keep the end goal in mind. What is the purpose of the visual? What needs to be communicated to
• Read My World BookclubRead My World is a platform that focuses on literature and spoken world, on an international level. They recently started a bookclub, where they have an open dialogue about a chosen book. For the bookclub I created the visual identity and made templates for Instagram.
• A new online store for BruutDuring the last semester (September till Februari), I was an UX/UI intern at a sneaker store called Bruut. In that period I was responsible for creating a new design for their webshop. The goal was to create an webshop with a clear and minimalistic layout, that fits the company's vision and is mobile first. First I started off with a Heuristic Evaluation by Nielsen. Secondly I did a target audience research, where I interviewed some participants. During the interviews I let them test the current
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  Alien Mag branding 2020Alien Mag is a Dutch-based online and offline platform that is focussed on empowering and inspiring POC women from multiple backgrounds, by sharing stories and creating events.

Work history

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All round designerVote for a woman Foundation
Mar 2021Amsterdam, NetherlandsFreelance
For the foundation I mainly design social media post. Occasionally I create design for print e.g. brochures, business cards.
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Junior UX/UI designerWavelight
Dec 2020Capelle aan den IJssel, NetherlandsFreelance
I worked with clients for Wavelight on various projects, within UX/UI, branding, and graphic design.

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Skills

• Html
• CSS
• Basic Javascript
• Interaction Design
• Writing
• Blog Photography
• Adobe Create Suite
• UI
• UX
• Graphic Design

Education

Interior Architecture MAUniversity of Westminster
Aug 2022London, United Kingdom
Designing spaces with the body in mind.
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Communication Multimedia DesignDe Haagse Hogeschool
Sep 2016 - Jul 2020The Hague, Netherlands
How can I create a user-friendly solution that will work for the user and company? That is the main question that I will ask myself during my study and after. During this course, I will not only learn how to put the user first but also how to create digital products like a website.

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Awards

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Dutch Creativity Awards 2021 — Bronze LampClub for Creativity
I had the pleasure to be included in the campaign for the 2021 election. I designed several social media posts for the election. With the team we won the Bronze Lamp from the Dutch Creativity awards with our campaign. Personally for me it’s a big accomplishment, since it is in the first year that I worked as a freelancer and working as a designer after graduating.