Reebok - EasyTone
Global launch of the seasonal Reebok EasyTone collections of shoes and apparel. Featuring a group of women – the EasyToners, who are authentic costumers from around the globe – as brand ambassadors and testimonials. Role: Creative direction and execution @ DDB in Berlin and New York, 2010 - 2012
Spring/Summer: Online + Social Media film (01:15)
Fall/Winter: TVC (00:30)
TVCs + Social Media Shorts
Sanghamitra (00:15)
Jessica (00:15)
Diana (00:15)
Personal Blogs + Content
Claire on YouTube + Social Media (01:15)
Print + OOH campaigns
Project Tags
Companies
DDB Worldwide
- Advertising
Reebok
- Fashion and Textiles