Reebok has unveiled their new Men’s Training Range, fronted by up and coming boxer
Conor Benn.
Undefeated fighter Benn models the new range, a one series collection characterized by innovating technologies and sleek silhouettes, in a series of striking images – which will appear in Reebok FitHub and DW Sports stores across the UK – and a short film shot in South London.
The film, wrote and directed by Gray Hughes, showcases Conor’s impressive athleticism and gives an insight into his mental determination as he continues to make waves in the boxing world, stepping out of the shadows of his father, the two-weight World Champion Nigel Benn.
“The heart of the film was to get his take on what it’s like coming from a background of wealth and fame and getting into the fight game. As a boxer Conor is naturally confident, he acknowledges the legacy of his father and appreciates the start it’s given him in life, but how this is his time to fight for victories” – Gray Hughes.
Companies
M&C Saatchi Sport & Entertainment
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