The challenge:
Create an experience within the exclusive Island records event; Island Life OSEA island. The event needed to showcase both the Reebok Classic brand and also generate social conversation surrounding both brands.
The Approach:
Bringing the power of both brands together to deliver an exclusive and exciting activation. The approach paired together the resurgeance in vinyl with the iconic Reebok Classic brand to create an immersive creative space where A-listers and influencers could kick back and share ideas - and the odd cocktail!
Providing a platform for both established & breaking artists, the Reebok Classic Vinyl lounge OSEA Island delivered both on the day for the attending guests but also across multiple brands social channels.
