About me

I am a highly motivated and results oriented manager with over 15 years’ experience within the Brand, Advertising and Sports Industry. With strong channel marketing skills across Brand Management, Marketing, Media Buying, Public Relations, and retail, I have a proven track record of providing consistent multi-channel brand implementation. Utilising excellent communication skills gained through my experience, I have developed and maintained successful working relationships with both internal and external colleagues throughout my career to date.

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Projects credited in

• 15

  adidas Originals Flagship Store launch (London)We developed & executed a multi-platform launch activation with a focus on local consumers Event pillars included instore sets from No Signal Radio and partnerships with Guap, Isha Shah and Lucero Glow. We successfully demonstrated how to launch a store in COVID times, boom!
• 2

  Kenrick Lamar x Reebok Global Launch Campaign - The Club CIntegrated global release of new collaboration - events, media, partnership, consumer facing activations and retail
• 1

  Rig OutThe Rig Out is a creative collective that includes Andy Bird, James Bowthorpe, Antony Crook and Glenn Kitson. Working with some of the biggest and best brands in fashion, menswear and sports performance clothing, they have gradually built a reputation for innovative forward thinking work that includes film, photography, design and creative strategy. Clients include Nike, adidas, Reebok, Mr Porter, Timberland, Rapha, Converse, Stone Island, Tate Britain, Mogwai and many more. Ranging from straigh
• 6

  Kendrick Lamar for Reebok ClassicsCLIENT: REEBOK
• ASOS X Reebok Classic - The Club C 85A Collobarated Project with Blaized UK Magazine Videography/ Footwear Review/ Content Creation
• 1

  Reebok Vinyl Lounge The challenge: Create an experience within the exclusive Island records event; Island Life OSEA island. The event needed to showcase both the Reebok Classic brand and also generate social conversation surrounding both brands. The Approach: Bringing the power of both brands together to deliver an exclusive and exciting activation. The approach paired together the resurgeance in vinyl with the iconic Reebok Classic brand to create an immersive creative space where A-listers and influencers could kick back and share ideas - and the odd cocktail! Providing a platform for both established & breaking artists, the Reebok Classic Vinyl lounge OSEA Island delivered both on the day for the attending guests but also across multiple brands social channels.

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Work history

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Brand Marketing Manager, Team Sports EMEAWilson Sporting Goods
May 2022Manchester, United KingdomFull Time
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Brand Marketing Manager, Team Sports EMEAWilson Sporting Goods Company
May 2022Manchester, United KingdomFull Time
Marketing leadership role responsible for managing the key partnerships across EMEA for Team Sports, The NBA, The NFL, and FIBA, connecting across multiple touch points on the omnichannel customer journey.

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Skills

• Sports Marketing
• Brand Partnerships
• Strategy Development
• Consumer Culture
• Project Management
• Creative Advertising
• Brand Planning
• Brand Activation
• Marketing Campaigns
• Presenting