Reebok x Billionaire Boys Club

  • Jess Willis

In early February of 2020, post New York Fashion Week, we worked with Reebok and street brand, Billionare Boys Club for a new and very hyped shoe launch. We activated the famous downtown gallery space, 393 NYC, and excited many fans and collaborators with a Friday night of sneakers, snacks, sips, and solid spins. With hues of green and clouds of haze, we created an awesome effect and feel in the space – building out a small audio/DJ rig for the trap artist that looked after the crowd with non-stop tunes.