Reebok X Swizz Beatz feat. Alicia Keys

  • Natalie Sofinskyj

Reebok Classics brand ambassador, artist, performer and producer Swizz Beatz is featuring Grammy Award-winning singer and songwriter Alicia Keys in performing "International Party" directed by Chris Robinson. The production was used to shoot the music video as well as still and moving content for ads, PR and POS all at the same time. Role: Creative direction, campaign design and execution @ DDB in New York, 2011.

„International Party“ Swizz Beatz feat. Alicia Keys (03:35)
Making of „International Party“ (05:50)
TVC Reebok Classics „Reethym of Lite“ (01:00)
Print campaign + visuals