Refinery29 x BBC Radio 1

In 2018 we collaborated with BBC Radio One and Annie Mac to bring to life our first ever Refinery29 IGTV and create a more emotional connection between Annie & our millennial audience using our ‘29 questions’ platform. During our interview we got deep and personal with Annie as she gave us life advice, break up advice and importantly music tips. On top of all of this, we endeavoured to have an all female crew - from lighting assistant to director, which was an amazing moment to be apart of. Within a week the video had performed well over IGTV benchmark, and Annie & Clara both willingly shared the content on their social platforms too.