As Head of Content for Regus I developed and executed the global content marketing strategy to support brand positioning and drive engagement with defined audiences across the globe. As part of the strategy I launched and edited Re:Think, a digital content magazine focused on workplace practices, working with an external creative content agency to increase enquiries and drive brand loyalty by giving advice and increasing knowledge through thought leadership and industry insights.
Managing an annual budget of more than £1.2m, I translated and localised content into 10 target languages and websites for more than 80 countries, while ensuring maximum SEO return. Content was promoted via social media and email campaigns to support brand propositions, with additional messaging to maximise new business opportunities and drive awareness of products and services.
I also led original research projects into workplace trends, working with an agency to create studies that gave the company a unique insight into the target audience, including a biannual industry survey that received more than 40,000 global responses. By analysing and studying results I wrote and edited thought-leadership papers that furthered learning and stimulated debate among business communities, enhancing the company’s reputation and authority.